This blog is about a family business that is owned by two special people in my life, my parents. The business is the production and retailing of goggles. Yes goggles, some have been worn by big name jockeys and ordinary people doing yard work or even myself by using them for four-wheeling. By doing this blog it helps us market the business which is my part in the business. I want to take this business from small to the #1 producing and retailing company of goggles.
Wednesday, February 9, 2011
The Next Step
Now that the business has it's feet on the ground it's time to spread the word. The one thing that Saftisports has done is has a logo that gets printed into the middle of the goggles. So, when you see the engraved logo you know who made them and simply check us out. Since I am the marketing major in school I help out a lot with marketing the product. Right now I am in the beginning stages of looking for the number one magazine for horse racing and sky diving. These two sports are our top customers. To get the word of our new and improved business out I have decided to promote in magazines. In each magazine there will be an ad with all of our information. Since it is now February, I have a little time to think about it and get the ad in by the time it is prime horse racing season. Hopefully this will get the word out and we will be on the way to a successful business. I know of course we are in a rough patch with the economy, but goggles are a product that is needed for horse racing as well as a variety of things. "The dream" continues.
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